Project Description

I rebranded the logo sears and applied on ​different deliverables such as a pick-up truck, ​tape. I also applied the logo on social media ​pages such as Facebook and Instagram.

Design Goals

The design goal for rebranding the Sears logo ​focuses on modernizing the brand's identity ​while preserving its heritage. This involves ​creating a visually compelling and versatile ​logo that resonates with contemporary ​audiences yet remains recognizable to long-​time customers. Suitable deliverables will ​include a variety of logo formats for different ​media, comprehensive brand guidelines, and ​updated marketing materials that reflect the ​new visual identity.

Year of Completion

Fall 2020

Discipline

Digital

Categories

Typography

Advertising

Staging